Building A Personal Brand

Business branding is important because it helps you differentiate your business from competitors, build trust and credibility with customers, and create an emotional connection with your target audience. It's like creating a distinctive sound on a traditional African instrument, such as the djembe or kora.

Example: Let's say you're a Kenyan entrepreneur who starts a small-scale tea farm. You want to create a brand identity that reflects your farm's commitment to sustainability and quality. You decide to name your farm "Green Tea Kenya" and create a logo that features a stylized image of a tea leaf with a green color scheme, symbolizing your farm's eco-friendly practices.