Establishing Brand Foundations

• Understand the concept of personal branding and its importance.

• Discuss strategies for identifying and communicating your unique personal brand.

• References: "Me 2.0" by Dan Schawbel, "Branding Pays" by Karen Kang.

Session 2: Ways To Brand Your Business

• Explore essential elements of business branding and storytelling.
• Work on crafting a compelling brand story for your business.
• References: "Building a StoryBrand" by Donald Miller, "Brand Story" by Joseph Davis.

MARCH

Your core values

APRIL

Your strength

MAY

Your Weakness

JUNE

Your freedoms

JULY

Your concerns

AUGUST

Your Assignment

SEPTEMBER

Your Failures

OCTOBER

Your opportunities

DECEMBER

Your Assurance

SESSION TWELVE